TrueToned

How It Works

For Consumers

For Retailers

Download now on Chrome Web Store

FASHION INTELLIGENCE PLATFORM

Personalized Fashion Starts With Intelligence.

Personalized Fashion Starts With Intelligence.

Personalized Fashion Starts With Intelligence.

TrueToned helps shoppers discover what truly suits them while building the Fashion Intelligence Platform for the future of personalized fashion commerce.

TrueToned helps shoppers discover what truly suits them while building the Fashion Intelligence Platform for the future of personalized fashion commerce.

Join Early Access

For Retailers

Consumers

Preferences, fit, confidence, style signals

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Fashion Intelligence Platform

AI color intelligence + commerce context + consumer insight

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Retailers

Personalization, confidence, conversion, retention

THE PROBLEM

Fashion Commerce Still Isn’t Truly Personal.

Fashion Commerce Still Isn’t Truly Personal.

Generic recommendations

Most shopping experiences treat every customer the same.

Shopping uncertainty

Consumers often struggle to know what truly suits them.

Missed retailer opportunities

Retailers lack personalized intelligence that increases customer confidence.

The Fashion Intelligence Platform

The Fashion Intelligence Platform

TrueToned combines AI, personal color intelligence, and consumer insights to create personalized shopping experiences for both consumers and retailers.

Consumer Profile

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Fashion Intelligence Platform

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Personalized Shopping Experience

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Retail Intelligence

GLOBAL COLOR INTELLIGENCE

Every market shops differently. Color reveals why.

Every market shops differently. Color reveals why.

Every market shops differently. Color reveals why.

TrueToned transforms anonymous shopper interactions into regional color intelligence—helping retailers understand shopper composition, personalize merchandising, improve inventory planning, and uncover new market opportunities while protecting consumer privacy.

TrueToned transforms anonymous shopper interactions into regional color intelligence—helping retailers understand shopper composition, personalize merchandising, improve inventory planning, and uncover new market opportunities while protecting consumer privacy.

Understand regional shopper composition

Compare anonymous color trends across markets

Discover merchandising opportunities

Built from privacy-first aggregate data. No names, images, emails, or personal identities are shown.

Interactive Retail Intelligence Demo

Canada

Leading Color Profile
Deep Winter
Top Undertone
Cool
Anonymous Analyses
18,420
Average Confidence
91%
View Match Engagement
61%
Estimated Return Reduction
-11%
Interactive Retail Intelligence Demo

Canada

Leading Color Profile
Deep Winter
Top Undertone
Cool
Anonymous Analyses
18,420
Average Confidence
91%
View Match Engagement
61%
Estimated Return Reduction
-11%

From anonymous shopper interactions to actionable retail intelligence.

From anonymous shopper interactions to actionable retail intelligence.

TrueToned helps retailers understand how color preferences differ across regions—creating smarter merchandising decisions, stronger personalization, and measurable business outcomes.

TrueToned helps retailers understand how color preferences differ across regions—creating smarter merchandising decisions, stronger personalization, and measurable business outcomes.

Explore TrueToned Intelligence

FOR CONSUMERS

Shop With Confidence

Shop With Confidence

Personal Color Analysis

Understand the colors that complement your natural features.

AI Shopping Recommendations

Receive recommendations informed by what actually suits you.

Cross-Retailer Compatibility

Bring your fashion intelligence across the places you already shop.

Explainable AI Insights

Know why something works, not just whether it matches.

Personalized Color Palette

Turn color intelligence into a practical shopping system.

Smarter Shopping Decisions

Buy with more confidence and less second-guessing.

Join Early Access

Built for Fashion Commerce

Built for Fashion Commerce

Built for Fashion Commerce

TrueToned’s personalization technology is designed to integrate directly into fashion ecommerce experiences—connecting each shopper’s personal color profile with product discovery while transforming those interactions into actionable retailer intelligence.

TrueToned’s personalization technology is designed to integrate directly into fashion ecommerce experiences—connecting each shopper’s personal color profile with product discovery while transforming those interactions into actionable retailer intelligence.

TrueToned’s personalization technology is designed to integrate directly into fashion ecommerce experiences—connecting each shopper’s personal color profile with product discovery while transforming those interactions into actionable retailer intelligence.

SHOPPER

Personal color profile

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TRUETONED

Intelligence layer

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RETAILER

Commerce intelligence

Personalized Product Matching

Color Intelligence

Shopper Intelligence

Commerce Intelligence

Merchandising Intelligence

Currently entering retailer pilot partnerships.

Currently entering retailer pilot partnerships.

FOR RETAILERS

Turn Shopper Behaviour Into Actionable Intelligence

Turn Shopper Behaviour Into Actionable Intelligence

TrueToned gives retailers a deeper understanding of how customers interact with color, products, and personalized recommendations—transforming shopper interactions into intelligence that can support better commerce and merchandising decisions.

Explore Retail Partnerships

COLOR INTELLIGENCE

Understand which colors resonate across shoppers, customer profiles, products, and purchasing behaviour.

SHOPPER INTELLIGENCE

Identify preference and engagement patterns beyond traditional browsing and purchase data.

COMMERCE INTELLIGENCE

Measure how personalized recommendations influence product engagement, shopping confidence, and purchase behaviour.

MERCHANDISING INTELLIGENCE

Surface insights that can help inform assortment, color strategy, product positioning, and merchandising decisions.

OUR VISION

Building The Intelligence Layer For Fashion Commerce

Building The Intelligence Layer For Fashion Commerce

We believe the future of fashion isn’t about selling more products.


It’s about understanding people better.


TrueToned is building the intelligence infrastructure that connects consumers, retailers, and AI to create more personalized shopping experiences.

We believe the future of fashion isn’t about selling more products.


It’s about understanding people better.


TrueToned is building the intelligence infrastructure that connects consumers, retailers, and AI to create more personalized shopping experiences.

AVAILABLE NOW

AVAILABLE NOW

Your colors. Wherever you shop.

Your colors. Wherever you shop.

Your colors. Wherever you shop.

Discover which colors work for you and shop with your personalized color profile across your favorite stores.

Discover which colors work for you and shop with your personalized color profile across your favorite stores.

CHOOSE HOW YOU SHOP

Download TrueToned

CHROME

Shop with TrueToned on desktop.

Add to Chrome

IPHONE

Your color identity, in your pocket.

Coming soon on the App Store

One color identity. Every store.

One color identity. Every store.