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TrueToned

How It Works

Retailers

FAQ

Join Waitlist

AI color intelligence for modern shopping

Discover the colors that truly suit you.

Discover the colors that truly suit you.

Upload a selfie, discover your personalized color palette, and shop online with AI-powered recommendations that help you find clothing you’ll love with confidence.

Upload a selfie, discover your personalized color palette, and shop online with AI-powered recommendations that help you find clothing you’ll love with confidence.

Join the Waitlist

See How It Works

TrueToned browser extension shown on a fashion product page

How It Works

A calmer way to shop your best colors.

Upload your selfie.

A guided selfie helps TrueToned understand your natural contrast, warmth, and depth.

Discover your personalized color palette.

See the shades that flatter you most, from everyday neutrals to elevated statement colors.

Shop supported retailers with AI recommendations.

The browser extension surfaces match guidance directly while you browse clothing online.

Why TrueToned?

The fitting-room feeling, before anything ships.

Online shopping should feel intuitive. TrueToned gives every color a thoughtful second opinion, so you can browse with less uncertainty and more trust in what you choose.

Buying colors that don’t suit you.

Returning clothes that looked different online.

Feeling overwhelmed by endless options.

Features

Designed for better choices, not more noise.

AI Personal Color Analysis

A personalized palette built around your natural features.

Browser Extension

Get match guidance while browsing your favorite retailers.

Personalized Shopping Insights

Understand why a shade works, not just whether it matches.

Perfect / Good / Avoid Matching

Clear signals make color decisions faster and calmer.

Multiple Retailers

Designed to expand across the stores you already shop.

Secure & Private

Built with privacy-first handling for your photo and profile.

Future Mobile App

A companion experience for saving palettes, scanning outfits, and shopping anywhere.

Supported Retailers

Built for the places you already browse.

Zara

Revolve

MANGO

Aritzia

ASOS

Kookaï

Reformation

Abercrombie

Princess Polly

H&M

We’re continuously expanding our supported retailers.

Early Access

Be among the first to experience TrueToned.

Be among the first to experience TrueToned.

Be among the first to experience TrueToned.

Join our waitlist to receive early access, exclusive updates, and help shape the future of AI-powered shopping.

No spam — just thoughtful updates before launch.

FAQ

FAQ

Questions, answered.

Questions, answered.

Questions, answered.

What is TrueToned?

What is TrueToned?

TrueToned is an AI-powered personal color analysis and shopping assistant that helps you discover clothing colors that complement your natural features.

TrueToned is an AI-powered personal color analysis and shopping assistant that helps you discover clothing colors that complement your natural features.

How does it work?

How does it work?

You upload a guided selfie, receive a personalized color profile, then use the browser extension to see AI-powered match guidance while shopping online.

You upload a guided selfie, receive a personalized color profile, then use the browser extension to see AI-powered match guidance while shopping online.

Is my photo private?

Is my photo private?

Privacy is central to the product. TrueToned is being designed with secure handling for your photo and personal color profile.

Privacy is central to the product. TrueToned is being designed with secure handling for your photo and personal color profile.

How accurate is the AI?

How accurate is the AI?

TrueToned combines visual analysis with color theory signals to create practical recommendations. Early access members will help refine the experience before launch.

TrueToned combines visual analysis with color theory signals to create practical recommendations. Early access members will help refine the experience before launch.

Which retailers are supported?

Which retailers are supported?

The extension is being built for popular fashion retailers including Zara, Revolve, Mango, Aritzia, ASOS, Kookaï, Reformation, Abercrombie, Princess Polly, and H&M, with more to come.

The extension is being built for popular fashion retailers including Zara, Revolve, Mango, Aritzia, ASOS, Kookaï, Reformation, Abercrombie, Princess Polly, and H&M, with more to come.

Is TrueToned free?

Is TrueToned free?

TrueToned is preparing for launch. Join the waitlist for early access details, product updates, and any introductory offers.

TrueToned is preparing for launch. Join the waitlist for early access details, product updates, and any introductory offers.